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Understanding SSL Certificates: Essential for Website Care Plans

By Jim Traister
Table of Contents
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Why SSL Certificates are Essential for Website Care Plans


In the digital age, online security has become of utmost importance, and one key component in safeguarding websites and protecting sensitive information is the SSL certificate.

Short for Secure Sockets Layer, this digital certificate not only verifies a website’s authenticity but also establishes an encrypted connection between a web server and a browser.

Hence, it ensures that online transactions remain secure, shielding customer data from potential hackers.

Displaying a padlock icon and HTTPS in the URL, SSL certificates are a vital element for websites that handle sensitive information, such as login credentials, credit card transactions, and personal details.

With various types of certificates available, obtaining and renewing them periodically from Certificate Authorities are essential steps in maintaining comprehensive online security.

What is an SSL certificate?

Definition of SSL certificate

An SSL certificate is a digital certificate that authenticates a website’s identity and enables an encrypted connection. SSL stands for Secure Sockets Layer and it creates a secure and encrypted link between a web server and a web browser.

This ensures that any data transmitted between the user and the website remains private and cannot be intercepted by hackers or unauthorized individuals.

Authentication of website identity

One of the key functions of an SSL certificate is to authenticate the identity of a website. When a website has an SSL certificate, it means that it has undergone a verification process to prove that it belongs to a legitimate organization or entity.

This authentication helps to establish trust between the website and its users, as users can be confident that they are interacting with the genuine website and not a fraudulent or malicious one.

Enabling encrypted connection

Another important aspect of an SSL certificate is that it enables an encrypted connection between the user’s web browser and the website.

Encryption involves converting data into a code that can only be deciphered by the intended recipient.

In the case of SSL certificates, the data transferred between the user and the website is encrypted, ensuring that even if it is intercepted by hackers, it is indecipherable and therefore useless to them. This encryption adds an extra layer of security to protect sensitive information.

Why is an SSL certificate important?

Securing online transactions

Website Security

One of the main reasons why an SSL certificate is important is for securing online transactions. When users make purchases or provide sensitive information such as credit card details on a website, they want to ensure that their information is kept safe from prying eyes.

An SSL certificate ensures that the data transmitted during these transactions is encrypted, making it virtually impossible for hackers to intercept and decrypt the information.

This gives users peace of mind and encourages them to trust the website with their financial or personal information.

To provide additional confidence from your website visitors, SSL Certificates work.

They are updated and included as part of every Website Care Plan. This also includes web hosting and maintenance as well.

Keeping customer information private

In addition to securing online transactions, an SSL certificate also helps in keeping customer information private.

Websites that collect and store customer data, such as login credentials, names, addresses, and contact information, need to ensure that this information is protected from unauthorized access.

An SSL certificate encrypts the data when it is transmitted, making it useless to anyone who might intercept it. This helps to protect sensitive customer information and preserves their privacy.

Get an SSL certificate from whomever performs your website management.

Preventing hackers from reading data

Another important reason for having an SSL certificate is to prevent hackers from reading data sent between the user and the website.

Hackers with malicious intent may try to intercept data transferred over the internet in order to gain access to sensitive information or carry out fraudulent activities.

However, with an SSL certificate in place, the data is encrypted, making it extremely difficult if not impossible for hackers to read or comprehend the intercepted data.

This serves as a strong deterrent and helps to protect both the user and the website from potential cyberattacks.

How does an SSL work?

Encryption of data transferred between users and websites

SSL works by encrypting the data that is transferred between a user’s web browser and a website. When a user visits a website with an SSL certificate, the web server presents the certificate to the user’s browser.

The browser then checks the validity of the certificate and establishes a secure connection with the website. This secure connection is established using a combination of public and private keys.

Once the secure connection is established, any data transmitted between the user’s browser and the website is encrypted. The data is scrambled into a code that can only be decrypted with the corresponding private key held by the website.

This ensures that even if a hacker intercepts the data, they will not be able to read or understand the encrypted information.

Importance of encryption in data security

The encryption of data is crucial for maintaining data security. By encrypting the data, SSL ensures that it remains private and confidential during transit.

This is especially important for sensitive information such as login credentials, banking details, and personal information. Without encryption, this data would be vulnerable to interception and could be used for malicious purposes.

Encryption adds a layer of protection and helps to safeguard the privacy and integrity of the data being transmitted.

Indicators of SSL certificates

Padlock icon

One of the most recognizable indicators of an SSL certificate is the padlock icon that appears in the user’s web browser.

This padlock icon signifies that the website has a valid SSL certificate and that the connection between the user and the website is secure.

It provides visual reassurance to the user that their data is being protected and gives them the confidence to proceed with any transactions or interactions on the website.

HTTPS in the URL

Another indicator of an SSL certificate is the presence of HTTPS in the website’s URL.

HTTPS stands for Hypertext Transfer Protocol Secure and is the secure version of HTTP.

Websites with SSL certificates have URLs that start with HTTPS instead of HTTP, indicating that the connection is encrypted and secure.

The presence of HTTPS in the URL helps users to easily identify whether a website has implemented SSL and provides an added layer of assurance that their data is protected.

Types of SSL certificates

Extended Validation certificates

Extended Validation (EV) certificates are the highest level of SSL certificates available. Websites that have EV certificates undergo a rigorous authentication process to validate their identity.

When users visit a website with an EV certificate, the web browser displays a green address bar, indicating that the website has been verified and is secure.

EV certificates are often used by e-commerce websites or websites that handle sensitive customer information.

Organization Validated certificates

Organization Validated (OV) certificates are the next level of SSL certificates. Websites with OV certificates also undergo a verification process to confirm their identity.

When users visit a website with an OV certificate, they can view details about the website’s owner by clicking on the padlock icon in the browser.

OV certificates provide a higher level of trust and security compared to basic Domain Validated certificates.

Domain Validated Certificates

Domain Validated (DV) certificates are the standard level of SSL certificates.

These certificates require a basic verification process to confirm that the website domain belongs to the certificate applicant. DV certificates are commonly used for blogs, personal websites, or small businesses that don’t handle sensitive customer information.

While DV certificates provide encryption and a level of security, they do not offer the same level of validation as EV or OV certificates.

Wildcard SSL Certificates

Wildcard SSL certificates are designed to secure a domain and its subdomains with a single certificate.

For example, a wildcard certificate issued to “” would also secure subdomains such as “,” “,” and so on.

Wildcard certificates offer convenience and cost savings for organizations that have multiple subdomains, as they can secure all of them with a single certificate.

Multi-Domain SSL Certificates

Multi-Domain SSL certificates, also known as Subject Alternative Name (SAN) certificates, allow multiple domain names to be secured with a single certificate.

These certificates are ideal for organizations that have multiple websites or domains but want to manage the security of all their websites under one SSL certificate.

With a multi-domain SSL certificate, organizations can secure multiple domains without needing to purchase and manage separate certificates for each one.

Unified Communications Certificates

Unified Communications Certificates (UCC) are specifically designed for use with Microsoft Exchange Server and Microsoft Office Communications Server.

UCC certificates can secure multiple domain names, including internal server names, virtual private network (VPN) names, and other server names associated with a Microsoft Exchange deployment.

UCC certificates are commonly used by businesses that rely on Microsoft Exchange for their email and communication systems.

Importance of SSL certificates for Websites

Requirement for HTTPS websites

One of the biggest reasons why SSL certificates are important for websites is the increasing demand for HTTPS.

In recent years, major web browsers and search engines have started favoring websites that use HTTPS over those that use HTTP.

It has become a best practice for websites to implement SSL certificates and serve their content over HTTPS.

Websites that do not have an SSL certificate may be flagged as insecure, which can lead to a negative user experience and a loss of trust from visitors.

Securing sensitive information

SSL certificates are essential for securing sensitive information that is transmitted between the user and the website.

This includes login credentials, credit card details, social security numbers, and any other personally identifiable information.

By encrypting this information, SSL certificates help to prevent unauthorized access and protect the privacy and integrity of the data.

Implementing SSL certificates reassures users that their sensitive information is being handled securely and instills confidence on the website.

Examples of sensitive information

There are many examples of sensitive information that SSL certificates help to protect.

For instance, when users log in to their online banking accounts, they enter their username and password, which should remain confidential.

Similarly, when making online purchases, users input their credit card information, and SSL certificates ensure that this information is encrypted and protected from hackers.

Other examples of sensitive information include personal details such as addresses, phone numbers, and social security numbers that users may provide when creating accounts or filling out forms on websites.

Obtain and install an SSL certificates

Certificate Authorities

SSL certificates can be obtained from Certificate Authorities (CA’s).

These are trusted organizations that issue certificates after verifying the identity of the website and confirming that it meets certain security requirements.

There are several well-known and reputable CA’s available, offering a range of SSL certificates to suit different needs and budgets.

When choosing a CA, it is important to ensure that they are widely recognized and trusted by major web browsers and operating systems to avoid any compatibility issues.

Installation on web servers

Once an SSL certificate has been obtained from a CA, it needs to be installed on the web server in order to establish a secure connection.

The exact process of installing an SSL certificate can vary depending on the type of web server being used.

Most web hosting providers offer tools and resources to assist with the installation process, making it relatively straightforward for website owners. It is important to follow the instructions provided by the CA and the web hosting provider to ensure that the SSL certificate is properly installed and configured.

Our agency provides web hosting and maintenance and as part of our website management, we provide and install an SSL Certificate.

Expiration and renewal of SSL certificates

Expiration dates

SSL certificates have expiration dates, typically ranging from one to three years. It is important to keep track of these expiration dates to ensure that the SSL certificates are renewed in a timely manner.

When an SSL certificate expires, the website may become inaccessible or display security warnings to users.

This can have a negative impact on the website’s reputation and lead to a loss of trust from users

Regularly checking the expiration dates and renewing SSL certificates before they expire is crucial for maintaining the security and uninterrupted operation of a website.

As part of our website maintenance plans, we update the SSL Certificates regularly.

Periodic renewal for continued security

To maintain the security provided by SSL certificates, they need to be renewed periodically.

This is because technology and security standards are constantly evolving, and SSL certificates need to stay up to date with these changes.

Renewing SSL certificates ensures that the latest encryption algorithms and security protocols are utilized, providing the highest level of security for the website and its users.

Without regular renewal, SSL certificates may become outdated and leave the website vulnerable to potential security risks.

Summary of why your website needs an SSL Certificate

In conclusion, an SSL certificate is a vital component for maintaining a secure and trusted online presence.

From authenticating a website’s identity to enabling encrypted connections, SSL certificates play a crucial role in protecting sensitive information and preventing data breaches.

With various types of certificates available and clear indicators of their presence, users can confidently browse and engage with websites that prioritize their security.

Obtaining and installing SSL certificates from trusted Certificate Authorities, along with regular renewal, ensures that websites maintain the highest level of security and user trust.

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Jim Traister

Founder & CEO

Jim is the CEO and founder of MakeThingsNew, a digital marketing agency he launched to provide services such as affordable website design, website maintenance, web hosting, email marketing, and ongoing SEO for his client’s projects. He earned a Master of Business with a specialization in Technology Management from the University of Phoenix. Jim launched his first digital marketing agency in 2012 and has since dedicated himself to serving independent business owners. Additionally, he has taught at the college and university level for several years, teaching courses such as Information Technology in Hospitality and Tourism, Marketing, and more. Prior to opening his first marketing agency in 2012, Jim had accumulated over sixteen years of business experience.

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Frequently Asked Questions about SSL Certificates

An SSL certificate is a digital certificate that establishes a secure connection between a website and a visitor’s web browser.

It encrypts data transmitted between the server and the browser, ensuring that sensitive information remains private and secure.

It is crucial for any website owner who wants to secure their website and gain trust from visitors and search engines. We automatically update the SSL Certificate for our clients every three months.

There are primarily three types of SSL certificates: DV (Domain Validated), OV (Organization Validated), and EV (Extended Validation). Each type offers a different level of validation and assurance.

A Wildcard SSL certificate, Multi-domain SSL certificate, and Premium SSL certificate are also available to meet specific needs.

To obtain an SSL certificate, you can purchase one from a Certificate Authority (CA) or obtain a free SSL certificate to install it on your web hosting server to ensure your website is secured with HTTPS.

We include an SSL Certificate with every one of our website care plans.

Yes, there are options for obtaining a free SSL certificate. However, free certificates usually come with limited features, so consider your website’s security needs carefully before choosing a certificate. It is actually included with our Website Management Plans at no extra cost.

A DV SSL certificate only verifies that the applicant owns the domain, while an OV SSL certificate provides validation of the ownership and organization details, offering a higher level of trust and website security.

An EV SSL (Extended Validation Secure Sockets Layer) certificate differs from a regular SSL certificate in the level of validation and identity verification it provides.

While both types of certificates encrypt the connection between a website and its visitors, an EV SSL certificate goes through a more rigorous validation process.

This process includes verifying the legal, physical, and operational existence of the entity requesting the certificate.