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Why your WordPress Website Care Plan should use Cloudflare

By Jim Traister
Table of Contents
Digital dreamscape: a futuristic website supported by Cloudflare's computing concept.

Key Takeaways from this article

1. Boost Website SpeedBy integrating Cloudflare into your website care plan, you can significantly improve your website’s loading times. This means happier visitors and better search engine rankings.

2. Enhanced Website Security: Cloudflare provides robust security features that help protect your website from various online threats, including DDoS attacks and malicious bots. With these added layers of security, your small business’s online presence stays safe and sound.

3. Reliability and Uptime: Cloudflare’s global network of servers ensures that your website remains accessible to users worldwide, reducing downtime and ensuring a reliable online experience for your customers.

4. Cost-Efficiency: By including Cloudflare benefits in your website care plan, you can save on hosting and security costs. It’s a cost-effective way to get top-notch performance and protection.

5. Peace of Mind: With Cloudflare and a well-managed website care plan, you can focus on growing your small business, knowing that your website is in capable hands. It’s the peace of mind you need to thrive in the online world.

With over 26 million sites relying on Cloudflare and processing more than 1 billion IP addresses daily, it’s a trusted option adopted by many well-known websites like  Medium, and Yelp.

By placing its own server network between your website and web server, Cloudflare allows visitors to access your site faster.

With benefits like DNS (Domain Name System)*, Web Application Firewall (WAF), CDN, and SSL/TLS encryption,

Cloudflare provides security, performance optimization, and stability for your web applications. Don’t miss out on the advantages Cloudflare brings, as not using it can be detrimental to your website’s success.

DNS (Domain Name System – explanation): 

Imagine the internet is like a gigantic library with lots and lots of books. Now, each book in the library has its own special address, kind of like a house has its own address, right?

Well, on the internet, instead of houses, we have websites and computers, and they also have addresses. But these addresses are not as easy to remember as regular addresses. They’re like really long numbers that are hard to keep in your head.

So, to make it easier for people to find websites and computers on the internet, we have something called DNS, which stands for “Domain Name System.” It’s like a magical directory or phone book for the internet.

Here’s how it works: When you type a web address like “” into your browser, your computer doesn’t immediately know where that website is. It’s like trying to find a library book without knowing which shelf it’s on.

That’s where DNS comes to the rescue! It takes the human-friendly web address you typed in and looks it up in its directory to find the actual, behind-the-scenes address, which is a long number like

Once it figures that out, your computer can connect to the right website or computer, just like finding the right book on the library shelf.

So, DNS is like the friendly librarian of the internet, helping us find our way to websites and computers by translating easy-to-remember names (like “”) into the not-so-easy-to-remember numbers (like It makes the internet easier to use and navigator.

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Benefits of Cloudflare with Website Management 


Improved Website Performance

One of the key benefits of using Cloudflare is the significant improvement in website performance.

Cloudflare’s global network of servers acts as a content delivery network (CDN), allowing visitors to access your website faster regardless of their location.

By caching and serving static content from the nearest server to the user, Cloudflare reduces latency and speeds up page loading times.

This leads to a better user experience and increased engagement with your website.

Cloudflare offers robust website security features that help protect your online presence from cyber threats.

With the increasing number of cyberattacks, it is crucial to have effective security measures in place.

Cloudflare provides protection against Distributed Denial of Service (DDoS) attacks, which can overwhelm your server and bring down your website. Additionally,

Cloudflare’s Web Application Firewall (WAF) adds an extra layer of security by filtering out malicious traffic and preventing unauthorized access to your website.

Reduced Server Load

By using Cloudflare, you can significantly reduce the load on your web server. Cloudflare acts as a reverse proxy, handling requests and serving cached content from its own servers. This offloading of resource-intensive tasks allows your origin server to focus on processing critical dynamic content.

The result is reduced server load, improved server response times, and enhanced overall website performance.

Cloudflare’s content delivery network (CDN) optimization ensures that your website’s content is delivered quickly and efficiently to users around the world.

With servers strategically located across different regions,

Cloudflare can cache and distribute your website’s static content closer to the end-users, reducing latency and improving overall performance.

This global content distribution network ensures that users experience fast-loading websites regardless of their geographic location.

DDoS Protection

Cyberattacks, particularly DDoS attacks, can cripple a website and disrupt its services.

Cloudflare offers robust DDoS protection features that can mitigate large-scale attacks and ensure the availability of your website.

By using techniques like rate limiting, IP reputation analysis, and challenge-based authentication,

Cloudflare can identify and block malicious traffic before it reaches your server. This protection helps to maintain the stability and uptime of your website, safeguarding your online reputation.

Web Application Firewall

Cloudflare’s Web Application Firewall (WAF) provides an essential layer of protection against various web application vulnerabilities.

It helps to filter out malicious traffic and blocks potential security threats before they reach your website.

The WAF ruleset, constantly updated by Cloudflare’s security experts, can detect and mitigate common security vulnerabilities such as SQL injection and cross-site scripting attacks.

This added security ensures the integrity and confidentiality of your web applications and user data.

SSL/TLS Encryption

Cloudflare offers SSL/TLS encryption for secure data transmission between your website and users.

SSL/TLS encrypts data transmitted over the internet, preventing unauthorized access and protecting sensitive user information such as login credentials and payment details.

By enabling SSL/TLS through Cloudflare, you can provide a secure browsing experience to your users, enhancing their trust and confidence in your website.

Stability and Reliability

Cloudflare’s extensive global network of servers ensures the stability and reliability of your website.

By acting as a reverse proxy, Cloudflare distributes traffic intelligently, optimizing server resources and helping to prevent server overload or downtime.

Video Streaming

Cloudflare’s video streaming service helps businesses deliver high-quality video content to their users globally.

With Cloudflare’s global network, videos can be cached and distributed from servers closest to the users, ensuring smooth playback and reducing buffering.

Cloudflare’s video streaming service also provides advanced features such as adaptive bitrate streaming and content protection to enhance video delivery and user experience.

Image Optimization

Cloudflare’s image optimization features automatically optimize and deliver images in the most efficient format and size based on each user’s device and network conditions.

This results in faster image loading and reduced bandwidth usage.

Cloudflare’s image optimization also helps businesses deliver high-quality images while ensuring optimal performance and user experience.

Mobile Optimization

Cloudflare’s mobile optimization features help improve the performance and usability of websites on mobile devices.

By automatically optimizing content for mobile delivery,

Cloudflare ensures fast page loading, efficient utilization of network resources, and improved user experience on smartphones and tablets.

This helps businesses reach and engage mobile users effectively.

Improved Website Performance

Reduced Latency

One of the primary factors contributing to improved website performance is the reduced latency provided by Cloudflare’s CDN.

By caching static content and distributing it across servers closer to users, Cloudflare minimizes the distance that data needs to travel.

This significantly reduces latency, leading to faster response times and quicker page loading, which are a top priority to Google’s search engine!

Faster Page Loading Speed

Cloudflare’s CDN and caching mechanisms contribute to faster page loading times.

By serving static content from the nearest server to the user, Cloudflare eliminates the need for each request to reach the origin server.

This reduces the time required to fetch resources, resulting in faster and more seamless browsing experiences for visitors.

Global Content Delivery

Cloudflare’s extensive global network of servers enables the distribution of content closer to end-users, regardless of their geographic location.

This global content delivery ensures that websites load quickly and consistently, regardless of the user’s location. By reducing the distance between users and servers,

Cloudflare improves website performance worldwide.

Caching Mechanisms

Cloudflare’s caching mechanisms store frequently accessed content in its edge servers, allowing subsequent requests to be served from these servers. This caching minimizes the load on the origin server and reduces the time required to fetch resources. Caching also promotes efficient data transfer, resulting in faster and more efficient page loading times.

Minification and Compression

Cloudflare optimizes website performance by automatically applying minification and compression techniques to HTML, CSS, and JavaScript resources.

Minification removes unnecessary characters and spaces from the code, reducing its size and improving loading times.

Compression further reduces file sizes by compressing the resources before delivery, maximizing bandwidth utilization and enhancing website performance.

Optimized Mobile Delivery

Cloudflare’s mobile optimization features ensure that websites are delivered efficiently on mobile devices. By optimizing content for mobile delivery, including responsive design, image optimization, and efficient caching, Cloudflare enables fast-loading and responsive websites on smartphones and tablets. This leads to improved mobile user experience and increased engagement with mobile visitors.

One of the most significant security benefits of using Cloudflare is the protection it provides against DDoS attacks. Cloudflare’s global infrastructure can absorb and mitigate large-scale DDoS attacks, ensuring that legitimate traffic reaches your website and preventing service disruptions. This protection helps to maintain the availability and uptime of your website, even in the face of malicious attack attempts.

Bot Management

Cloudflare’s bot management features help differentiate between legitimate user traffic and malicious bot traffic. By using advanced heuristics and behavior-based analysis, Cloudflare can identify and block malicious bots, protecting your website from scraping, brute-force attacks, and other automated threats. At the same time, Cloudflare can allow access to good bots like search engine crawlers, ensuring that your website receives proper indexing and visibility.

Automatic HTTPS Rewrites

Cloudflare’s automatic HTTPS rewrites feature eliminates potential mixed content issues by converting insecure HTTP requests into secure HTTPS requests automatically.
This helps to ensure a consistent and secure browsing experience for users.
Automatic HTTPS rewrites also help boost website security, as HTTPS is the recommended protocol for secure communication over the internet.

Two-Factor Authentication

Cloudflare supports two-factor authentication (2FA) as an additional security measure to protect your account.
By enabling 2FA, your account requires a second form of authentication, such as a code generated by an authentication app or received via SMS, in addition to the regular username and password.
This adds an extra layer of security to prevent unauthorized access to your Cloudflare account.

DNSSEC Support

Cloudflare supports Domain Name System Security Extensions (DNSSEC), a technology that provides an added layer of security to the DNS infrastructure. By signing DNS responses with cryptographic signatures, DNSSEC ensures the authenticity and integrity of DNS data, helping to prevent DNS-related attacks such as DNS cache poisoning. DNSSEC support strengthens the security of your website’s DNS resolution and enhances overall security posture.
Load Balancing

Cloudflare’s load balancing service evenly distributes incoming traffic across multiple servers, ensuring optimal resource utilization and preventing server overload. By intelligently routing requests based on factors such as server health, user location, and network conditions, load balancing improves the availability and responsiveness of your website, even during high traffic periods. This helps to distribute the load evenly and maximize the performance of your infrastructure.

Edge Caching

Cloudflare’s edge caching mechanism caches static content, such as images, CSS, and JavaScript, in its global network of servers. This places content closer to the end-user and ensures that subsequent requests are served from the nearest edge server. Edge caching significantly reduces the time required to fetch content from the origin server, leading to faster page loading times and improved user experience.

Smart Routing Algorithms

Cloudflare’s smart routing algorithms dynamically route requests based on factors such as user location, network conditions, and server availability. By choosing the optimal route for each request, Cloudflare minimizes latency and ensures efficient content delivery. This smart routing algorithm helps to optimize content delivery across Cloudflare’s global network, improving overall website performance for users.

Automatic Content Optimization

Cloudflare’s automatic content optimization features analyze and optimize content on the fly, delivering it in the most efficient format and size based on each user’s device and network conditions. This ensures that users receive optimized content that is tailored to their specific environment, maximizing performance and minimizing bandwidth consumption. This automatic content optimization enhances website performance and user experience across different devices and network conditions.

DDoS Protection

Mitigation of Large-scale Attacks

Cloudflare’s DDoS protection capabilities are designed to mitigate large-scale attacks by absorbing and filtering out malicious traffic. By leveraging its extensive global network, Cloudflare can distribute and mitigate traffic across multiple locations, making it difficult for attackers to overwhelm a single server or data center. This mitigation ensures the availability and uptime of your website, even in the face of large-scale DDoS attacks.

Anycast Routing

Cloudflare utilizes anycast routing to efficiently distribute traffic across its global network. Anycast routing allows users to connect to the nearest Cloudflare server, reducing latency and improving response times. By leveraging this routing technique, Cloudflare ensures that user requests are directed to the optimal server, enhancing the overall performance and availability of your website.

Real-time Attack Analysis

Cloudflare constantly monitors network traffic and performs real-time analysis to detect and mitigate DDoS attacks. By analyzing traffic patterns and identifying anomalies, Cloudflare can distinguish between legitimate user traffic and malicious traffic. This real-time attack analysis allows Cloudflare to take proactive measures to block and mitigate attacks, ensuring the stability and availability of your website.

Rate Limiting

Cloudflare’s rate limiting feature helps protect your website from abuse and excessive requests from a single IP address or user. By configuring rate limits, you can control the number of requests allowed within a specific time frame. This prevents unauthorized access, brute-force attacks, and other abusive behavior that could impact the performance and availability of your website.

IP Reputation Analysis

Cloudflare’s IP reputation analysis examines the reputation of IP addresses accessing your website, helping to identify and block suspicious or malicious traffic. By analyzing factors such as IP reputation, traffic patterns, and historical data, Cloudflare can detect and block traffic from known malicious sources or IP addresses with a poor reputation. This analysis helps to protect your website from various types of DDoS attacks and other malicious activities.
Picture of Jim Traister
Jim Traister

Founder & CEO

Jim is the CEO and founder of MakeThingsNew, a digital marketing agency he launched to provide services such as affordable website design, website maintenance, web hosting, email marketing, and ongoing SEO for his client’s projects. He earned a Master of Business with a specialization in Technology Management from the University of Phoenix. Jim launched his first digital marketing agency in 2012 and has since dedicated himself to serving independent business owners. Additionally, he has taught at the college and university level for several years, teaching courses such as Information Technology in Hospitality and Tourism, Marketing, and more. Prior to opening his first marketing agency in 2012, Jim had accumulated over sixteen years of business experience.

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Frequently Asked Questions about Cloudflare

A website care plan encompasses various maintenance and security measures to ensure the smooth operation and security of a website. It is crucial in safeguarding the website from potential threats and vulnerabilities, ensuring its continuous performance and stability.

Cloudflare improves website performance through a combination of caching mechanisms, content optimization, and global content delivery, reducing latency and enhancing page loading speed across various devices and geographical locations.

To optimize your website with Cloudflare, simply enable Cloudflare’s services through the Cloudflare dashboard and customize the settings to suit your website’s specific requirements, including CDN service, caching mechanisms, and SSL certificate implementation.

Cloudflare’s firewall and security features provide extensive protection against DDoS attacks, web application intrusions,

SSL/TLS encryption, and real-time attack analysis, ensuring that your website is shielded from potential online threats and attacks.

All our Website Maintenance Plans include Cloudflare Enterprise DDoS (a $250 Value)

Cloudflare’s Content Delivery Network (CDN) helps optimize your site’s performance by distributing content across its global network, reducing load times and providing security features to protect against DDoS attacks and other threats.

We enable Cloudflare with all our client’s web hosting and maintenance plans by changing your name server settings to point to Cloudflare’s name server. This will allow your site to utilize its CDN, proxy and cache features to improve your site’s performance and security.

Cloudflare’s firewall and security features provide protection against DDoS attacks and other threats to your web application or WordPress site, enhancing your website’s overall security