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Boost Your Rankings: The Best SEO Monitoring Tools For Effective Metric Tracking

By Jim Traister
Table of Contents
Best SEO Tracking Tools and Metrics

Struggling to climb the Google ladder? You’re not alone. SEO monitoring can change the game, tracking how well your website performs online. This article will guide you through picking top tools for this task—making it easier for you to boost your rankings.

Let’s get started!

Key Takeaways

  • Use Google Search Console and Ahrefs to keep an eye on how well your website does in search results. These tools show you what keywords bring people to your site and help fix SEO problems.
  • Track not just who comes to your website but also how they behave once they’re there. Tools like Google Analytics can tell you a lot about what visitors do, which helps make your site better for them.
  • Regularly check backlinks with tools like Moz Pro and SEMrush. Good backlinks can make search engines see your website as more reliable and push it up higher in search results.
  • Look at considering key metrics from keyword rankings, to backlinks and more and consider using tools to understand conversion rates can guide changes that turn more visitors into customers.

Understanding SEO: Definition and Importance

SEO refers to optimizing a website to improve its visibility in online search results. Monitoring SEO involves tracking the performance and relevance of keywords, content, and the overall website to enhance its ranking on search engine results pages.

Understanding SEO is crucial for small business owners as it can significantly impact their online presence and customer acquisition.

What is SEO?

SEO stands for search engine optimization. It’s a method to make your website more visible when people use Google, Bing, or any search engine. The goal is to get your site to show up as high as possible on the list of results when someone searches for words or phrases related to your business.

This matters because higher visibility in search results can mean more visitors to your site.

Monitoring SEO is key—it lets you see how well your website performs in those search engines. Tools like Google Search Console and Moz Pro help track this performance.

They look at which keywords bring traffic to your website, how often people click on your links compared to others, and if there are any technical problems holding back your site’s visibility.

By keeping an eye on these things, you can tweak and improve where needed, aiming always for that top spot in search results.

What is monitoring SEO and its importance?

Monitoring SEO means keeping an eye on your website’s position in search engine results. It involves tracking metrics and insights to tweak SEO campaigns for the better.

This task is vital because it shows how visible your site is to people searching online.

If you can measure it, you can improve it.

Tools like Google Search Console and Ahrefs play a big role here. They help by showing where your site stands and what you can do to rank higher. For small business owners, understanding this part of digital marketing could mean the difference between getting noticed or staying invisible online.

Next up, let’s explore how to actually monitor these rankings effectively.

Monitoring your website’s SEO ranking is key to understanding how well you’re doing in search engines. This can tell you a lot about where you stand and what you need to improve. Here’s how you can keep an eye on it:

  1. Start with Google Analytics – it’s a powerful, free tool that shows how much traffic your site gets and where it comes from. You can see which pages are popular and how visitors find them.
  2. Use Google Search Console – another free tool that gives insights into your site’s presence in Google search results. It tells you which queries bring up your site, how often it appears, and its average position.
  3. Check out SE Ranking – this tool tracks metrics like visibility on the web, volume of searches for your keywords, and how you stack up against competitors.
  4. Try Moz Pro – this set of tools helps boost your rankings by finding the best keywords and tracking important metrics.
  5. Explore SEMrush – this is an all-in-one platform that lets you perform an audit of your SEO efforts, track keyword rankings, and analyze backlinks.
  6. Look at Ahrefs – great for checking backlinks to your site and understanding keyword rankings across different search engines.
  7. Keyword Tracker Tools – use these to keep tabs on where your keywords rank over time.
  8. Monitor Organic Traffic Regularly – focus on the number of visitors coming through search engines as a key metric for SEO success.
  9. Pay Attention to On – Page SEO Metrics – assess things like page load time because they play a big part in keeping visitors on your site longer.
  10. Set Up Alerts – some platforms offer monitoring alerts to notify you about changes in rankings or issues with your site’s SEO health.
  11. Compare Against Competitors – knowing where you stand compared to others can help pinpoint areas for improvement.
  12. Review Key Metrics Often – track metrics like click – through rate (CTR), exit rate, and pages per session to understand user behavior better.
  13. Conduct Technical SEO Audits Frequently – identify common technical issues that could harm your ranking and fix them promptly.

By following these steps regularly, small business owners can gain valuable insights into their websites’ performance without getting lost in the complexity of SEO monitoring tools or strategies.

Benefits of Effective SEO Monitoring

Get noticed online with better search engine results that boost your business visibility. Stay ahead of competitors by understanding user behavior and fixing technical SEO issues effectively.

Make Things New






arrow pointing upward

Identify and
SEO Issues

Improve Visibility in Search Results

Improving visibility in search results is crucial for attracting potential customers to your website. By optimizing your SEO, you can ensure that your business appears higher on search engine results pages, making it more likely for people to find and click on your website.

Effective SEO monitoring tools like Google Search Console and Ahrefs can help you track how well your website is performing in search results, allowing you to make informed decisions to boost its visibility.

Monitoring organic traffic, keyword rankings, backlinks, bounce rate, and conversion rate are essential metrics that directly impact your site’s visibility in search results. By keeping a close eye on these key metrics using the right SEO tools, you can identify areas for improvement and take action to enhance your website’s presence in search engines.

Stay Ahead of Competitors

To stay ahead of competitors, it’s crucial to keep an eye on their SEO performance. By analyzing their organic search traffic, keyword rankings, and engagement metrics, you can gain valuable insights.

Understanding the keywords they are targeting and how they optimize their website will help you refine your own strategies. Track their backlinks and search visibility using tools like Ahrefs or SEMrush to uncover opportunities for improvement in your SEO efforts.

By monitoring these metrics closely and adjusting your strategy accordingly, you can enhance your website’s ranking and outperform your competition in the ever-evolving world of SEO.

Understand User Behavior

Understanding user behavior is crucial for improving your website’s performance. By tracking metrics like click-through rate (CTR), exit rate, pages per session, and average page load time, you can gain valuable insights into how users interact with your site.

This information allows you to make informed decisions about optimizing your website to better meet the needs of your target audience. Tools such as Google Analytics provide detailed data on user behavior that can be used to refine your SEO strategy and enhance the overall user experience.

Find and Fix Technical SEO Issues

Technical SEO issues can impact your website’s visibility and ranking. It’s crucial to monitor and address these issues for effective SEO performance. Regularly check for common technical problems like broken links, slow page load times, or incorrect redirects.

Use tools such as Google Search Console, SEMrush, and Moz Pro to identify and fix these issues swiftly.

Example below using a tool to let us know about broken links from one of our ecommerce clients.

We were easily able to fix them and optimize the business client’s site because of the tools we applied:

Example of using a backlink tool to inform us about broken links from one of our ecommerce clients.

SEMrush provides an in-depth site audit feature that pinpoints technical errors affecting your site’s performance. Additionally, Moz Pro assists in identifying and resolving on-page SEO issues for better search engine rankings.

Top SEO Monitoring Tools to Enhance Ranking

Boost your rankings with the best SEO monitoring tools. Get started by exploring several useful tools to enhance ranking, including Google Search Console, Google Analytics, and Ahrefs.

Google Search Console

Google Search Console is a vital tool for tracking your website’s performance in Google search results. It offers insightful data on how your site appears in searches, which keywords are driving traffic, and the overall click-through rate.

This platform also helps identify and fix technical SEO issues, ensuring your site is optimized for search engines. Additionally, it provides valuable information about backlinks pointing to your website, giving you a comprehensive view of its online presence.

Performance on Search results

This free tool allows small business owners to monitor their website’s health and make informed decisions to enhance their online visibility. With Google Search Console, you can track organic traffic trends, keyword rankings, and identify opportunities to improve your website’s SEO strategy.

Google Analytics

Transitioning from Google Search Console to Google Analytics, it’s crucial for small business owners to harness the power of this tool for gaining valuable insights into their website’s performance.

Hirchs google analytics report

With Google Analytics…you can track key metrics such as organic traffic, bounce rate, conversion rate, and user behavior patterns. It provides detailed reports on how visitors interact with your site, helping you make data-driven decisions…for optimizing your SEO strategies.

By utilizing Google Analytics…small business owners can gain a deeper understanding of their website’s performance and make informed decisions to enhance their online visibility.


Ahrefs is an essential SEO monitoring tool that helps track your website’s performance and analyze your competitors’ strategies. It provides insightful data on keyword rankings, backlinks, and organic traffic.

Ahrefs also offers comprehensive site audits to identify and fix technical SEO issues.

With its user-friendly interface, this tool gives small business owners the power to enhance their online visibility and stay ahead in the competitive digital landscape.

An example of one of our business client’s websites healthscore below from Ahref’s.

business client’s website health score from Ahref’s

Google’s Performance Tools

As mentioned in several of our blogs articles, we are big fans of Google’s PageSpeed tool to measure performance. Free to use and very easy to understand steps for improve performance to improve SEO.

Below is a scan of our agency, MakeThingsNew utilizing this particular tool.

Google's PageSpeed tool showing a 100% perfect score on performance for our agency's website

Key SEO Metrics to Track for Better Results

Organic Traffic

Organic traffic refers to the visitors who come to your website from unpaid search engine results. It’s essential for SEO success because it shows how well your site is performing in attracting visitors naturally, without paid advertising.

Tracking organic traffic helps you understand which content and keywords are driving the most visitors to your site.

By monitoring this metric, you can identify valuable opportunities to improve your business’s website’s performance and enhance its visibility in search engines.

Ahref's Organic Traffic

This data also provides insights into user behavior and preferences, helping you tailor your content towards what resonates with your audience.

Important tools like Google Analytics are designed to help small business owners track their organic traffic effectively. These tools provide valuable information about the sources of organic traffic, popular landing pages, and user engagement metrics such as bounce rate and average session duration.

Understanding these insights can help inform strategic decisions on optimizing content and improving website usability.

Keyword Rankings

Track your website’s keyword rankings to understand how your target keywords are performing in search results. Tools like Moz Pro and SEMrush can help you monitor the positions of your desired keywords over time.

This is a critical aspect of SEO monitoring, as it reveals which keywords are driving traffic to your site and where there is room for improvement.

By keeping an eye on keyword rankings, you can refine your content and ensure that it resonates with what users are actively searching for online.

Ahrefs, Google Search Console, and Google Analytics provide valuable insights into keyword performance and organic search results. These tools offer data on the search volume, click-through rate (CTR), exit rate, pages per session, bounce rates, conversion rates, and other key metrics that directly impact the success of your digital marketing efforts.

Monitoring these metrics closely will enable you to make informed decisions about optimizing your content strategy to align with changing search behaviors.

Backlinks are links from one website to another. They act like a vote of confidence, signaling to search engines that your site is credible and valuable. Having high-quality backlinks can improve your site’s authority and help it rank higher in search results.

Tools like Ahrefs and Moz Pro can help you track your backlinks, analyze their quality, and identify opportunities to acquire more. By monitoring your backlink profile regularly, you can ensure that your site maintains a healthy link portfolio, which is crucial for sustained SEO success.

In addition to tracking the number of backlinks pointing to your site, it’s essential to assess their relevance and authority. High-quality backlinks come from reputable sites in similar or related industries.

Conversion Rate

Analyzing the conversion rate is crucial for monitoring your website’s performance. It measures the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter.

Conversion rate tracking tools like Google Analytics provide insights into user behavior and help optimize your website to increase conversions. By understanding and improving this metric, you can enhance your online presence and drive more business opportunities.

Monitoring the conversion rate helps in identifying areas where potential customers are dropping off or not taking the intended actions on your site. This valuable information allows you to make data-driven decisions to improve user experience and ultimately boost your business’s success online.


In conclusion, understanding the importance of SEO monitoring can help improve your website’s visibility and stay ahead of competitors. By tracking key metrics like organic traffic, keyword rankings, backlinks, bounce rate, and conversion rate using tools such as Google Search Console and Ahrefs, you can optimize your SEO strategy for better results.

Effective SEO monitoring tools are essential for small business owners to enhance their website’s ranking and attract more potential customers.

Picture of Jim Traister
Jim Traister

Founder & CEO

Jim is the CEO and founder of MakeThingsNew, a digital marketing agency he launched to provide services such as affordable website design, website maintenance, web hosting, email marketing, and ongoing SEO for his client’s projects. He earned a Master of Business with a specialization in Technology Management from the University of Phoenix. Jim launched his first digital marketing agency in 2012 and has since dedicated himself to serving independent business owners. Additionally, he has taught at the college and university level for several years, teaching courses such as Information Technology in Hospitality and Tourism, Marketing, and more. Prior to opening his first marketing agency in 2012, Jim had accumulated over sixteen years of business experience.

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Frequently Asked Questions

SEO monitoring tools help you track your website’s performance, checking things like rank tracking and on-page SEO audits. They give you insights to improve your site.
Keeping an eye on your website’s SEO health lets you catch and fix problems fast, ensuring your site ranks well against competitors.
Yes, there are several free options available that offer initial seo analysis and a free seo report card to get started with optimizing your site.
By using the right tools, you can monitor important metrics, identify common seo issues, and adjust strategies to enhance your website’s seo performance.
Most of them do—offering details like keyword monitoring and providing an seo score which helps in fine-tuning your strategy for better results.
Regular use is key! Monitoring key metrics regularly helps adapt strategies quickly, keeping up with changes in search engine algorithms or competitor moves.