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Master Interlinking: The SEO Guide To Effective Internal Link Strategies

By Jim Traister
Table of Contents
central web-like structure of interconnected chains, each linked to various content icons, with a magnifying glass highlighting the connections

Struggling to get more visitors to your website? Here’s a fact: internal linking is key for better SEO. This guide will show you how to use internal links to improve site rank and user experience.

Keep reading—this could change the game.

Key Takeaways

Understanding Interlinking in SEO

What does Interlinked mean?

Interlinked means connecting pages on your website together using hyperlinks. This tactic makes it easy for users and search engine crawlers to find content across your site. Think of your website as a city map, where each page is a building.

image showing Interlinks

Interlinks are the roads that connect these buildings, guiding visitors and Google’s web crawlers through your site. By establishing these connections, you create an information hierarchy, signaling which pages are important and how they relate to one another.

Effective internal linking boosts site performance by enhancing user experience and improving Search Engine Optimization (SEO). It helps spread link equity—value passed from one page to another—throughout your website, which can improve the ranking of posts and pages in search engine results pages (SERPs).

Moreover, crafting a strong internal linking structure makes your website more cohesive and interconnected in the eyes of both users and search engines like Google.

A well-planned interlinking strategy can transform a website into an information powerhouse.

What is interlinking in SEO?

Interlinking in SEO means adding links within your website that connect one page to another. This tactic helps users and search engines like Google find and understand your content easily.

Think of your website as a city map; interlinks are the roads that let everyone move from place to place without getting lost. They make your site more valuable by making sure important pages get noticed.

Using keywords in anchor text for these links boosts their power even more.

Having a good internal linking strategy improves how well search engines index your pages. It sends signals about which pages are most important, helping those key pages rank higher in search results.

Plus, it keeps visitors on your site longer by suggesting related content they might like. This increases click-through rates and spreads link equity across your site, strengthening the SEO performance of each page.

Employ tools like WordPress or sitemaps to plan and manage these connections effectively, ensuring every part of your website works together seamlessly.

The Importance of Effective Interlinking

Effective interlinking is crucial for improving your website’s visibility and SEO ranking. It enhances user experience by guiding visitors to relevant content, increasing engagement and time spent on your site.

What is a synonym for interlink?

A synonym for interlink is “connect.” Just like building bridges between islands, connecting pages on your website makes travel easy for visitors and Googlebot alike. This connection helps users move around your site and spreads link equity, boosting each page’s chance to rank higher on search engines.

Another way to think about it? It’s setting up internal pathways. By doing so, you establish an information hierarchy and guide users through your website with ease.

Interconnecting web pages creates a network within your site that is powerful for SEO strategies. It turns single posts into part of a larger story, encouraging deeper exploration by readers and more thorough scanning by search engine bots.

Think of it as introducing guests at a party—once introductions are made, conversations flow more freely, just as users skip from one page to another without hitting dead ends or leaving the site frustrated.

Through effective use of synonyms like connect or intertwine in content creation and link building tactics, independent business owners can craft a user-friendly, interconnected experience on their websites.

What is interlinking also known as?

Interlinking, in the realm of SEO, is also known as internal linking. It involves crafting links within the content of your website that lead to other pages on the same site. This practice underpins a good user experience and assists search engines in analyzing and understanding your website’s structure and content better.

With it, you not only enhance navigation for users but also spread link equity across your webpages, offering a robust boost to SEO performance.

Implementing an interlinking Strategy for a Small Business Website

Creating an effective interlinking table for a small business website involves mapping out the website’s structure and identifying the key pages and how they should link to each other. Interlinking is a crucial part of SEO (Search Engine Optimization) and user experience, as it helps search engines discover new pages and improves site navigation for users.

Here’s a basic example of how to create an interlinking table for a small business website. Let’s assume this business is a local bakery.

Make Things New

Interlinking Table for a Local Bakery Website

Page URL Links To Purpose of Link
Home / About, Menu, Contact, Blog Provide navigation to main sections
About /about Home, Contact, Blog Share background, link to contact
Menu /menu Home, Contact, Special Offers Display products, ordering info
Contact /contact Home, About, Directions Offer ways to contact, locate bakery
Blog /blog Home, About, related blog posts Engage users, share expertise
Special Offers /special-offers Menu, Contact Highlight promotions and deals
Directions /directions Contact Help visitors find the bakery

Steps to create an Interlinking Table

  1. List Key Pages: Start by listing the primary pages of your website, such as Home, About, Contact, etc.
  2. Define URLs: Assign a clear, concise URL for each page. This makes it easier for both users and search engines to understand the page content.
  3. Identify Link Targets: Decide which pages should link to each other. Typically, every page should link back to the Home page and to other relevant sections or sub-pages.
  4. Purpose of Each Link: Specify why you are linking to each page. This could be for additional information, navigation ease, or to drive traffic to specific parts of your site.
  5. Implement and Test: Once you have your table, implement these links on your site. Then, test to ensure that all links work as expected and improve user navigation and SEO.
Using a table like this can help you keep your website’s structure organized and make it easier to identify where new content should link to existing pages. It also aids in maintaining a good flow of link equity across your website, which is beneficial for SEO.


In conclusion, mastering internal linking is essential for boosting SEO and improving user experience. This strategy can help elevate website rankings and create a seamless navigation experience.

By understanding the importance of interlinking, independent business owners can enhance their online presence and attract more traffic to their sites. With an effective internal linking structure in place, businesses can optimize their web pages and increase visibility across search engines.

Embracing interlinking strategies equips entrepreneurs with a powerful tool to amplify their digital footprint and connect with a broader audience.

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Jim Traister

Founder & CEO

Jim is the CEO and founder of MakeThingsNew, a digital marketing agency he launched to provide services such as affordable website design, website maintenance, web hosting, email marketing, and ongoing SEO for his client’s projects. He earned a Master of Business with a specialization in Technology Management from the University of Phoenix. Jim launched his first digital marketing agency in 2012 and has since dedicated himself to serving independent business owners. Additionally, he has taught at the college and university level for several years, teaching courses such as Information Technology in Hospitality and Tourism, Marketing, and more. Prior to opening his first marketing agency in 2012, Jim had accumulated over sixteen years of business experience.

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Frequently Asked Questions

Internal linking connects one page of your site to another using links. It’s crucial because it guides visitors through your site, improving user experience. Plus, search engines like Google use these links to crawl and index your pages, boosting your SEO.
First, identify the main pages you want to rank higher on search engines. Then, add contextual links in your blog posts or web pages that naturally guide users to these important pages. Remember, relevance is key—link between related topics or products.
No! There are different types: navigational (like those in menus), footer links (found at the bottom of a page), and contextual links (within content). Contextual ones are especially useful for SEO as they directly relate to the content around them.
Yes and no—it depends on context. While adding numerous relevant links can be beneficial by dispersing PageRank across your site; overdoing it might overwhelm readers or look spammy to Google crawlers., keeping balance is good practice.
Absolutely! External sites linking back to yours increase its authority in Google’s eyes—but remember,, this doesn’t replace a solid internal structure., Your own link network helps distribute that incoming “authority” throughout your site effectively.
Regularly! As you publish new content or update existing posts,integrating fresh internal connections keeps navigation intuitive for users—and helps search engines understand changes in relevancy among topics.. A periodic check ensures everything stays up-to-date and aligned with current goals.