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A rocket launching from the base of a lightbulb, symbolizing a bright idea taking off or the launch of an innovative concept.

Call to Action Examples for Your New Website Launch

By Jim Traister
Table of Contents
A dynamic and vibrant call to action button with neon colors and abstract swirls creating a sense of motion and energy on a dark background, perfect for the new website launch.
Call to Action (CTA) buttons are a vital component of any website as they serve as the gateway for users to take the desired action.

Why are Call to Action Buttons Important for Your Website?

Exploring the impact of CTAs on conversion rates

Call to Action buttons have a direct impact on the conversion rates of a website. By guiding visitors towards specific actions, such as making a purchase or subscribing to a service, CTAs can significantly increase the likelihood of conversion.

A well-crafted CTA can make a substantial difference in driving conversions and achieving marketing goals.You will want to consider crafting your CTAs to match your website’s personality fonts and colors.

How CTAs drive user engagement on landing pages

On landing pages, CTAs act as signposts that direct users towards relevant content or offers. By strategically placing CTAs throughout the page, businesses can guide visitors on a journey that culminates in a desired action.

Engaging CTAs create a seamless user experience and encourage visitors to explore more of the website.

Best practices for creating compelling CTAs

Effective CTAs should be clear, concise, and compelling. It’s important to use action-oriented language that prompts users to take a specific action, such as “Sign Up Now” or “Get Started Today.”

Additionally, incorporating visually appealing elements like contrasting colors and bold fonts can make CTAs stand out and attract more clicks.

Creating Irresistible Call-to-Action Buttons?

Crafting effective CTAs for a new website launch design

When launching a new website announcement, it’s essential to create compelling CTAs that introduce and promote the new features or services.

By highlighting the benefits of the website and using persuasive language, businesses can entice visitors to explore the site further and take the desired action.

A well-crafted CTA can make the difference between a visitor just browsing and a visitor converting into a customer.

Compelling Call to Action Examples:

Get Started Button: Invite them to get started on their journey through the revamped site.

Encouraging visitors to engage with a “Get Started” button involves crafting an inviting and intuitive pathway for them to follow, showcasing the value and ease of exploring your website.

Here are three practical examples of how an independent business person could leverage a “Get Started” button to enhance visitor engagement:

1. Personalized Experience Quiz or Survey

Offer a personalized quiz or survey that promises to tailor the website experience or product recommendations to the user’s preferences.

This approach is particularly effective for businesses offering services or a wide range of products, as it helps streamline the browsing experience.

Example Implementation:

  • A landing page or pop-up invites visitors with a message like, “Not sure where to start? Take our quick quiz to find the perfect products for you!”
  • The “Get Started” button leads to a short, engaging quiz. Based on the answers, the visitor is directed to a customized selection of products or services, making their experience more personalized and relevant.
Resource: Survey Monkey has many tools to you out with your quiz or survey.
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2. Interactive Guide or Onboarding Tour

Use the “Get Started” button to initiate an interactive guide or tour of your website. This is especially useful for websites with multiple features, services, or complex offerings. It helps new visitors understand what you offer and how to navigate your site effectively.

Example Implementation:

  • On the homepage, feature a message like, “New here? Let us show you around!” next to the “Get Started” button.
  • Clicking the button begins an interactive tour highlighting key sections of the site, including brief explanations of different services, where to find support, and how to make purchases or bookings.

This not only familiarizes users with the website layout but also showcases the breadth of your offerings.

3. Exclusive Access or Membership Sign-Up

Encourage visitors to sign up for exclusive access, a membership program, or a newsletter through the “Get Started” button.

This method works well for businesses looking to build a community or customer base, offering value through exclusivity or regular updates.

Example Implementation:

  • Place a teaser about exclusive benefits, discounts, or content available only to members or subscribers, with a prompt like, “Join our community for exclusive perks and insights.”
  • The “Get Started” button leads to a sign-up form where visitors can register for the exclusive content or membership. This not only encourages immediate engagement but also helps in building a database of potential customers for future marketing efforts.

Implementation Tips

  • Clarity and Value Proposition: Ensure that the action or value proposition behind the “Get Started” button is clear. Visitors should understand what they will gain by clicking.
  • Minimize Friction: The process initiated by the “Get Started” button should be straightforward and require minimal effort from the user. For example, if it’s a sign-up form, ask only for essential information.
  • Feedback and Continuity: After the visitor has taken the initial action, provide immediate feedback or next steps to keep them engaged. For instance, if they complete a quiz, show them their results and suggested actions immediately.

By thoughtfully integrating a “Get Started” button with a clear, engaging, and user-centric pathway, independent business owners can significantly enhance the user experience, encouraging visitors to explore their offerings more deeply and ultimately, convert them into loyal customers or clients.

Claim Your Offer Button: If you have special promotions, entice them to claim exclusive offers.

The “Claim Your Offer” button is an effective call to action that can entice visitors to engage with a website by offering them something of value in exchange for their interaction or information.

This strategy can boost conversions, increase customer engagement, and build a valuable database of potential leads. Here are three practical examples of how an independent business person could utilize a “Claim Your Offer” button to encourage visitors to explore their new website:

1. First-Time Visitor Discount

Offering a discount to first-time visitors is a great way to welcome them to your website and encourage them to make their first purchase. This can be especially effective for e-commerce sites or businesses selling products or services online.

Example Implementation:

  • Display a pop-up or banner to first-time visitors with a message like, “Welcome to [Your Business]! Claim your 10% off welcome discount now.”
  • The “Claim Your Offer” button on this pop-up leads to a sign-up form where visitors can enter their email address to receive their discount code, which can be applied at checkout.
  • This not only incentivizes a purchase but also allows you to grow your email list for future marketing campaigns.
2. Exclusive Content Access

For businesses that produce valuable content, such as courses, e-books, webinars, or exclusive blog posts, offering access to this content in exchange for visitor engagement can be a powerful tool.

Example Implementation:

  • Advertise exclusive content on your homepage or relevant sections of your website with a teaser that highlights what visitors will learn or gain.
  • Use the “Claim Your Offer” button to give visitors access to this content after they perform a desired action, such as signing up for your newsletter or creating an account.
  • This approach not only provides immediate value to the visitor but also establishes your credibility and authority in your field.
3. Limited-Time Offers or Promotions

Creating a sense of urgency through limited-time offers or promotions can encourage visitors to act quickly to take advantage of a deal. This strategy works well for all types of businesses, from retail to service providers.

Example Implementation:

  • Highlight a limited-time offer, such as a seasonal sale, buy-one-get-one-free deal, or a special package, prominently on your website.
  • The “Claim Your Offer” button should lead visitors to where they can take advantage of the offer, whether it’s adding a product to their cart with a discount automatically applied or signing up for a service at a promotional rate.
  • Ensure that the offer’s expiration date or limited availability is clearly communicated to create a sense of urgency.
Implementation Tips
  • Visibility: Make sure the “Claim Your Offer” button is prominently displayed and appears at the right moment, such as upon first visiting the site or when a visitor is about to leave.
  • Simplicity: Keep the process of claiming the offer as simple and straightforward as possible to minimize friction and abandonment.
  • Value Proposition: Clearly articulate the value of the offer and how it benefits the visitor, making it irresistible for them to click through and engage further with your website.

By effectively utilizing a “Claim Your Offer” button, businesses can create an immediate connection with visitors, encouraging them to engage with the website and take the first steps towards becoming loyal customers.

What Makes a CTA Stand Out in a Marketing Campaign?

Designing attention-grabbing CTA buttons

The design of a CTA button plays a crucial role in attracting user attention. Using contrasting colors, bold typography, and strategic placement can make CTAs stand out on a website or marketing campaign. A visually appealing and well-designed CTA button can entice visitors to click and drive conversions. This resource might be helpful in providing learning to design your Call To Action Buttons from Canva.

Also, here is a button optimizer r that may be helpful in mockup design and/or communicating with your developer: A Free Call To Action Button Optimizer

A screenshot of a free online button generator tool showing interface options for customizing a button's text, font, size, style, colors, border, and shadow. It includes a preview of a red

Incorporating CTAs in social media marketing strategies

Social media platforms offer a unique opportunity to engage with a large audience, and incorporating CTAs in social media posts can drive user interaction.

Whether it’s encouraging users to visit the website, sign up for a webinar, or participate in a contest, CTAs in social media posts can help businesses achieve their marketing objectives and boost engagement.

Using powerful CTAs to boost lead generation

CTAs that focus on lead generation are essential for capturing the interest of potential customers.

By offering incentives like free trials, exclusive content, or discounts, businesses can entice visitors to provide their contact information and become leads.

Crafting powerful CTAs that offer value to the audience can significantly increase lead generation and conversions.

How to Optimize CTAs for Higher Conversion Rates?

Utilizing action phrases to encourage user interaction

Using action-oriented language in CTAs can create a sense of urgency and prompt users to take immediate action. Phrases like “Limited Time Offer” or “Don’t Miss Out” convey a sense of urgency and encourage users to click on the CTA button.

By creating a sense of urgency, businesses can optimize CTAs for higher conversion rates.

Crafting compelling CTAs tailored to your target audience

Understanding your target audience’s preferences and motivations is essential when crafting CTAs.

By tailoring the messaging and design of CTAs to resonate with the audience, businesses can increase the likelihood of conversions.

Personalized CTAs that address the specific needs and interests of the target audience can result in higher engagement and conversion rates.

Strategies to create a sense of urgency with your CTAs

Creating a sense of urgency in CTAs can drive conversions by prompting users to take immediate action.

Strategies like offering limited-time discounts, using countdown timers, or highlighting scarcity can create a sense of urgency and incentivize users to click on the CTA button.

By leveraging urgency effectively, businesses can optimize CTAs for higher conversion rates.

Here is a potentially valuable WordPress Website Plugin Resource to create your CTA’s: WordPress Plugins to create Call to Action Buttons

When and Where to Place CTAs on Your Website?

Optimal placement of CTAs on landing pages for maximum impact

The placement of CTAs on landing pages can significantly impact user engagement and conversions.

Placing CTAs strategically above the fold or at key points in the content can capture visitor attention and prompt them to take action.

Testing different placements and analyzing user behavior can help determine the optimal placement for CTAs to maximize clicks and conversions.

Many people find that HotJar is useful.

CTA positioning in email marketing campaigns for better results

In email marketing campaigns, the positioning of CTAs plays a crucial role in driving click-through rates and conversions.

Placing CTAs prominently in the email body or at the end of the message can increase the likelihood of recipients engaging with the CTA.

By testing different positions and analyzing performance metrics, businesses can optimize CTA positioning for better results.

Utilizing CTAs effectively in your e-commerce website design

In e-commerce websites, CTAs are essential for guiding visitors through the purchasing journey. Placing CTAs strategically on product pages, cart pages, and checkout pages can streamline the buying process and encourage users to make a purchase.

By optimizing the design and placement of CTAs, e-commerce businesses can enhance user experience and drive conversions. You might want to consider utilizing heatmaps to analyze the data.

A couple of resources to continually optimize your Call-to-Action Buttons:

  • VWO.com has some interesting resources in their blog for further knowledge about optimizing your CTA buttons and also provide tools to continue to improve your conversions.
  • Optimizely.com has several resources they offer for product experiments.
Jim Traister
Jim Traister

Founder & CEO

Jim is the founder of MakeThingsNew and launched his first digital marketing agency in 2012 and has focused upon serving independent business owners since.

He earned his MBA in Technology Management before running a college program and building his first digital solutions agency.

Learn more

Frequently Asked Questions

Choose text for your call-to-action buttons that is direct and enticing, such as “Explore Now” or “Discover Our New Site”, to grab attention and encourage clicks.
Announce your new website with a compelling call-to-action button prominently placed on social media platforms, in emails, and on any existing web pages you have.
Make your call-to-action buttons pop with bright colors, bold fonts, and clear positioning on the page – they need to catch eyes immediately!
Absolutely! Tailoring the message of your call-to-action buttons based on who will see them—like adjusting the language for social media versus texting—can significantly boost engagement.
A call to action is a prompt on a website that encourages the user to take a specific action, such as signing up for a newsletter, downloading a resource, or making a purchase.
CTAs are crucial for a website launch as they guide visitors on what actions to take, increasing engagement, conversions, and overall success of the launch.
Sure, an example of a strong CTA could be “Join our exclusive email list for early access to our launch deals!”
To craft a compelling CTA, focus on creating a sense of urgency, using strong action verbs, and clearly communicating the benefit to the user.
Yes, CTAs are frequently utilized in email marketing to prompt readers to take a desired action, such as clicking through to a website or making a purchase.
Some tips for writing successful CTAs in content marketing include making them specific, personalized, and aligned with the overall goal of the content piece.

CTAs on landing pages should be clear, visually appealing, and strategically placed to capture the attention of visitors and motivate them to engage further with your website.

Furthermore, CTAs play a key role in enhancing user engagement on landing pages. These strategically placed buttons encourage visitors to check out different sections of the website, increasing the likelihood of conversion. Implementing best practices for creating compelling CTAs, such as using action-oriented language and eye-catching design, can significantly boost the effectiveness of these buttons.