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Essential Website Maintenance Plan: Keeping Your Site Running Smoothly

By Jim Traister
Table of Contents
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Having a website that doesn’t work right is frustrating. Every website needs regular check-ups to stay secure and fast. This article explains how to keep your site in top shape with a simple plan.

Key Takeaways

Understanding Website Maintenance Plan

Moving forward, let’s talk about what a website maintenance plan is. It’s like taking care of your car to keep it running smoothly. For your website, this means making sure it’s secure, fast, and works well for users.

Think of it as routine checks and updates that help prevent problems. This could mean fixing security holes or making your site faster.

A good maintenance plan keeps your online presence strong and reliable. It includes tasks like updating software, backing up data, and improving how easy your site is to use. For small businesses without an IT team, finding a partner for these services can save time and trouble.

These plans often come in monthly or yearly packages that handle all the important stuff, from security to search engine optimization (SEO).

Importance of a Website Maintenance Plan

A strong website maintenance plan is key for any business owner who wants to keep their online space secure and welcoming. Think of it as regular health checks for your site. Without it, you risk slow loading pages, broken links, or worse—hackers finding a way in.

This can scare off customers and hurt your bottom line. Just like you wouldn’t leave your shop door unlocked and unattended, don’t neglect your digital storefront.

Regular updates ensure everything runs smoothly and keeps those digital threats at bay.

Now, let’s talk about keeping visitors happy because that’s what really matters, right? A well-maintained website means a better experience for anyone clicking through.

Faster load times and up-to-date content make a big difference in winning over potential clients.

Plus, using tools like Google Analytics helps track what works and where to improve.

Staying on top of these tasks means not only protecting your site but also giving users what they want before they go looking elsewhere—the ultimate goal for growing your business through effective web presence management.

What a Comprehensive Website Maintenance Plan Includes

A full website care plan covers keeping your site safe, fast, and user-friendly. It also involves updating the content to keep things fresh and engaging for visitors. Tools like Google Analytics help track your site’s traffic, while Pingdom monitors speed.

Ahrefs aids in understanding what people search for, and FileZilla helps with managing site files easily. Want to learn more about how these can help you? Keep reading!

Security Updates

Keeping your website safe is like locking your doors at night. Regular security updates stop hackers and keep malware out. Think of these updates as a strong fence around your home.

They block bad guys from getting in.

A good website maintenance plan includes help from security specialists. They know how to spot dangers and fix them fast, making sure your site runs smoothly. Also, don’t forget about backups—they’re like insurance for your website’s content and data.

With our website maintenance packages, we have chosen to utilize a third party to ensure our client’s sites stay protected every minute.

For example, the below is one of our ecommerce client’s sites security reports that had 1,074 attacks blocked on April 9th, 2024 as part of our comprehensive website maintenance plan that he is part of:

Actual security report of 1,074 attacks blocked for our business client's website
If something goes wrong, you can restore it quickly without losing anything important.

Site Performance Optimization

Fast loading times keep customers happy. A slow website drives them away. This is why optimizing your site’s speed is a top priority in web maintenance plans. Tools like Pingdom can help you monitor your site’s performance and identify what slows it down.

It could be large images, complex code, or outdated plugins.

Your website should load quickly to keep visitors engaged!

One of our favorite tool to utilize is Google’s PageSpeed Insight tool to measure site performance:

Google's PageSpeed Insight tool results showing desktop performance of 100 for our digital marketing agency.

Optimizing ensures your site runs smoothly on all devices — phones, tablets, and computers. Plus, good performance boosts your spot in search results.

That is where Google PageSpeed Insights is very helpful because it also measures mobile performance as well:

Google's PageSpeed Insight tool results showing mobile performance of 95 for our digital marketing agency.

Google values fast websites because they provide a better user experience.

So, adjusting images for quicker loads and simplifying codes are essential steps toward a faster site. Remember to test different browsers too; not everyone uses the same one!

Making your website easy to use and nice to look at builds trust and credibility. Take the time to check out your site’s design, make sure it works well for everyone, and see that it runs smoothly on phones and tablets.

Doing usability tests helps you spot problems so you can fix them fast. This keeps visitors happy and makes them want to come back.

Adding new content regularly gives people a reason to visit your site often. Keep things interesting with updates about what’s new in your business or industry. Make sure your website loads quickly, too; slow sites make visitors leave and as mentioned above, Google appreciates business sites that load fast.

A smooth-running website shows customers you care about their experience, setting you apart from competitors who don’t put in the effort.

How do I create a maintenance plan for my website?

A website maintenance plan is a list of routine maintenance tasks that need to be completed on a regular basis. This can include scanning the website for vulnerabilities, making backups of your website, and performing necessary maintenance and updates.

By creating a maintenance plan, you can ensure your website stays current and functions properly. This can help prevent any potential issues that may arise from neglecting your website’s web maintenance needs.

Make Things New

Comprehensive Website Maintenance Plan Checklist

Daily Tasks

1. Daily Backups

Ongoing Monitoring

Weekly Tasks

2. Update Plugins

3. Update Themes

4. Clear Caching

Monthly Tasks

5. Database Updates Confirmation

6. Remove JavaScript Errors

7. Remove CSS Errors

8. Remove PHP Errors

Quarterly Tasks

9. Restart PHP Services

10. Review Mobile Compatibility

11. Browser Compatibility Check

How much do people pay for website maintenance?

Website maintenance service costs can vary depending on the level of service required. Maintenance include tasks such as updating software, checking for broken links, and ensuring the security of your site.

Many companies offer monthly website maintenance plans to help website owners stay on top of site maintenance. The cost for these plans can range from a few hundred to several thousand dollars per month, depending on the level of care needed.

A comprehensive website maintenance plan should include all necessary steps to keep your website up-to-date and functioning properly.

Website maintenance includes everything from fixing broken links to updating content and making sure your site is secure.

It’s important to keep a regular website maintenance schedule to ensure the functionality of your website and to keep your website backup updated.

Additionally, having a maintenance agreement in place for your WordPress website maintenance can ensure your website is always up-to-date and secure.

Essential Tools for Effective Website Maintenance

To keep your site healthy, you need the right tools. These help you track how well your site is doing and find ways to make it better.

Google Analytics

Google Analytics helps you understand your website visitors better. It shows where they come from, what pages they like, and how long they stay. This tool is a must for any website maintenance package to improve user experience and make smart updates.

Keeping track of these details supports your efforts in SEO evaluation too. With this info, you can adjust your content marketing strategies effectively.

Using Google Analytics gives you a clear view of your site’s performance on a regular basis. It points out which parts of your website attract more traffic and which ones need work.

For owners interested in affordable web design and maintenance, knowing these facts helps focus resources on areas that boost online presence without breaking the bank. This way, maintaining your website becomes more manageable and aligned with business goals.


After exploring how Google Analytics helps in understanding your website’s traffic, let’s introduce Pingdom. This tool is like a health check for your site. It tests how fast your pages load and watches closely to make sure your site stays up all the time.

Quick loading speeds matter a lot—both for keeping visitors happy and doing well in search results.

Pingdom does two big things: it finds out why pages might be slow and helps you fix them, and it keeps an eye out 24/7 to alert you if something goes wrong with your site being online.

This way, you can jump on problems right away, making sure every visitor has a smooth experience on your website.


Ahrefs stands out as a top-choice tool for those who need to keep their website’s SEO performance strong. It helps you understand what parts of your site people like and how they find you on the internet.

Most importantly, from a website maintenance plan standpoint, Ahrefs can regularly provide you a health score that we like to keep above 90%.

Below is an example of a health score displayed on Ahrefs for one of our client’s websites:

Ahref Health Score displayed of 100 for one of our client's websites.

This tool also digs deep into keywords, showing which ones bring visitors. It also checks your site’s health, spotting any issues that might stop Google from understanding your pages.

With Ahrefs, maintaining your website becomes easier by keeping an eye on what works and fixing what doesn’t.

Ahrefs acts as a watchdog for your online presence. It tells you when to update content or make changes to stay ahead in search rankings.

Using Ahrefs means you’re always informed about how well your website meets potential customers’ needs without diving too deep into technicalities.


Moving from Ahrefs to another essential tool, FileZilla. This file management software makes website maintenance easy for independent business owners. It works on different operating systems like Windows, Linux, and macOS.

You can connect it with cloud storage such as Google Drive and Dropbox, making file transfers a breeze.

They provide big benefits like handling files, backing up your site, and secure file transfers. It equips you with everything needed for efficient website care—managing content, updating elements, or transferring critical files are all simplified with this tool in your kit.

For those focused on affordable website design and upkeep, including FileZilla in your plan ensures that maintaining your site doesn’t break the bank or complicate life.

Indicators Your Website Requires Maintenance

Your website signals when it needs a tune-up. Pay attention to these signs for smooth operation.

  1. Pages load slowly – This often means your site is bogged down. Slower loading times frustrate users and might push them away.
  2. Browser issues – If your site doesn’t look right in different web browsers, it’s time for maintenance to fix compatibility problems.
  3. Mobile unfriendly – A site that’s hard to navigate on phones or tablets chases away a huge chunk of potential traffic.
  4. Security warnings – Seeing alerts about security? This suggests your website could be at risk of hacker attacks.
  5. Content feels stale – Outdated information turns visitors off. Keep things fresh to bring people back.
  6. Broken links everywhere – Links that lead nowhere hurt your site’s credibility and user experience.
  7. Hard to find on Google – Falling search rankings could mean issues with SEO practices or site health needing a checkup.
  8. Customer complaints increase – Feedback about your site being difficult to use is a clear sign something needs fixing.
  9. Constant downtime – If your website keeps crashing or going offline, server maintenance or more robust hosting might be needed.


Keeping your site in top shape is a must. With the right plan, you make sure it’s safe, fast, and friendly for users. Tools like Google Analytics and Pingdom help a lot. They watch over your site like guardians.

Also, don’t forget—updates and backups are key to keeping things smooth. This way, your affordable website stays ahead of problems. So yes, taking care of your website pays off by avoiding big troubles later on!

Picture of Jim Traister
Jim Traister

Founder & CEO

Jim is the CEO and founder of MakeThingsNew, a digital marketing agency he launched to provide services such as affordable website design, website maintenance, web hosting, email marketing, and ongoing SEO for his client’s projects. He earned a Master of Business with a specialization in Technology Management from the University of Phoenix. Jim launched his first digital marketing agency in 2012 and has since dedicated himself to serving independent business owners. Additionally, he has taught at the college and university level for several years, teaching courses such as Information Technology in Hospitality and Tourism, Marketing, and more. Prior to opening his first marketing agency in 2012, Jim had accumulated over sixteen years of business experience.

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Frequently Asked Questions

A website maintenance plan includes regular updates, backups of your site, scanning for issues, and making sure everything runs smoothly. It’s all about keeping your site up-to-date and functioning well.
Monthly maintenance keeps your site secure, ensures it loads quickly, and that all parts work as they should. It’s like a health check to prevent problems.
Sure, you can handle some updates yourself! But for the best security and performance, having a professional team or web maintenance partner helps a lot. They tackle complex tasks so you don’t have to worry.
It’s wise to back up your site regularly — at least on a monthly basis. This way, if anything goes wrong, you won’t lose important information or face major setbacks.
Skipping it might save money short-term but can lead to bigger issues like broken pages or security breaches… which could cost more in the end!
Costs vary based on what services you need… Basic plans are more affordable, while comprehensive care plans that include development work will cost more.